Cyxtera Unveils Enhanced Channel Partner Program

Cyxtera has announced the launch of its updated channel partner program that will increase opportunities for its global ecosystem of partners and resellers.

As part of Cyxtera’s enhanced channel program, the company has added Nicholas Voth as its new vice president of global channel strategy and sales. The company also launched its influencer referral partner program that provides special incentives for partner-led referrals.

Voth enters the role with more than 20 years’ experience leading direct and indirect sales teams, and will now lead Cyxtera’s channel partner program.

“As a company, we’re doubling down on our Channel Partner Program investments as a strategic vehicle to help drive growth and expand across the globe,” said David Keasey, executive vice president of sales for Cyxtera.

“Cyxtera is committed to working closely with our current and future partners to deliver world-class products and service to their customers, as well as to create significant recurring revenue opportunities for our partners.”

The new investment into the partner ecosystem forms part of Cyxtera’s strategy to drive revenue opportunities for the company’s partners across its global footprint of 62 data centres.

The expansion of its channel partner program underscores Cyxtera’s commitment to working with its partners to market enterprise-class solutions to customers in need of agile IT infrastructure solutions built for modern workloads.

Cyxtera’s ability to rapidly deploy compute, networking and storage capacity gives channel partners a unique opportunity to offer customers a more efficient operating expenditure model for managing the critical resources needed to operate their environments.

“Cyxtera is clearly a global leader when it comes to colocation and interconnection services, and our leading-edge suite of on-demand solutions is tailored to the modern challenges enterprises are facing today,” said Voth.

“I’m excited to work with our team to enable Cyxtera’s partners to offer their customers the agile infrastructure solutions they need. The Influencer Program is just the beginning of a multi-pronged approach to provide significant revenue opportunities for our partner ecosystem as we continue to bring to market infrastructure solutions for the modern enterprise.”

In addition, as part of the updated Cyxtera channel partner program the company is offering partners the opportunity to earn lucrative commissions paid up front as part of the new influencer referral partner program.

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