Xiaomi, India’s number one smartphone brand, today announced its renewed commitment to the ‘Make in India’ initiative with its seventh manufacturing plant in India, in partnership with Flex Ltd. The company also launched Redmi Go, the company’s newest addition to its smartphone portfolio. With an aggressive price tag, Redmi Go makes a great entry-level smartphone.
In addition, Xiaomi announced its own UPI payment solution app – Mi Pay for millions of Xiaomi MIUI users in india enabling them to access digital payment solutions. Mi Pay is primarily a UPI-based application, deeply integrated within Xiaomi’s MIUI interface across SMS, Contacts, Scanner, App Vault, and Settings. ICICI Bank is the payment service provider for Mi Pay. Consumers can effectively make payments using UPI and other debit cards, credit cards and internet banking across 120+ banks and over 120 billers.
The service will also allow several utility payments ranging from phone bills, phone recharges, water or electricity bill payments, making it highly convenient for Xiaomi users. Mi pay UPI has been approved by NPCI under the multi bank API model and it has been audited by CERT-IN empanelled auditors E&Y and Lucideus. Mi Pay provides the most safe and secure transactions with all data stored locally in India servers in an encrypted format.
Extending its commitment to Make in India with Flex, Xiaomi extended its commitment to the Make in India initiative with its seventh smartphone manufacturing plant. The manufacturing plant is in partnership with Flex Ltd, which has over 1 million square ft footprint across India. Xiaomi’s manufacturing plant with Flex Ltd is in Tamil Nadu.
Today, Xiaomi has seven smartphone manufacturing plants across four campuses in partnership with FOXCONN, Flex and Hipad. Across these seven smartphone manufacturing plants, more than 20,000 operators are employed, out of which over 95% are women employees.
The company said that now has a combined manufacturing capacity of up to three smartphones per second during operating hours. Currently, 99% of Xiaomi’s smartphones sold locally are made in India.
Xiaomi is also bringing the component ecosystem to India. early 65% of the value of the smartphone is sourced locally, highlighting the company’s greater localization commitments. In addition, even smartphone chargers, USB cables and batteries are nearly 100% locally sourced.
The company also partners with Navitasys India Private Limited, a TDK group subsidiary to manufacture Mi Power banks locally.
Muralikrishnan B, Chief Operating Officer, Xiaomi India, shared “At Xiaomi, our efforts are consistently driven by our core philosophy – innovation for everyone. With this belief at heart, we have introduced our innovative Mi Pay service for our consumers in India. Mi Pay serves as the ultimate solution to a variety of consumer payment needs, hence empowering millions of Xiaomi users with access to digital payments. Thus, acting as an equalizer providing a seamless experience across all smartphones.
Adding to that, we are also delighted to announce our new smartphone manufacturing partnership with Flex Ltd. In line with our sincere commitment to Make in India, this new association will further drive our localization efforts; ensuring that we locally design and offer our innovative products with the best specs of highest quality to our Mi Fans in India.”