Unicommerce Partners With Yellow Messenger; Empower Retailers For D2C Operations.

-CT News Desk

 Delhi: Unicommerce, one of the India’s biggest e-commerce supply chain SaaS platform processes over 20% of India’s e-commerce volume. Established in 2012, Unicommerce serves over ten thousand registered customers across India, Middle East, South East Asia and South Asia with an average relationship of 3 years with the enterprise customers. Its platform is seamlessly integrated with more than hundred partners across marketplaces, logistics providers and ERP systems. Amazon, Flipkart, Myntra, Tally, Delhivery are few of their key platform partners.

Yellow Messenger provides the enterprises with an AI platform. It enables seamless orchestration between bots, applications and humans. The company’s chatbots are available in over hundred and twenty languages. Yellow Messenger chatbots can be built on messenger platforms like WhatsApp and Facebook Messenger as well as on social media platforms like Instagram, Twitter and YouTube, smart assistants like Alexa and Google Assistant, as well as native web and mobile apps.

These two leading platforms have announced a strategic partnership to help Fast-Moving Consumer Goods (FMCG) and Consumer Packaged Goods (CPG) brands manage their retail operations efficiently. Yellow Messenger enable consumers to order directly through WhatsApp chatbots. The orders received through multiple sales channels are managed on a centralized platform by Unicommerce. This help consumers to save time and centralized platform will help companies to streamline their operations and deliver products efficiently. Thereby, it enhances the overall e-commerce experience of the consumers.

Speaking on the partnership, Kapil Makhija, CEO Unicommerce said “ We are always working towards simplifying e-commerce selling for retailers and e-commerce players. Our partnership with Yellow Messenger will further solidify our commitment in this direction. With this collaboration, we aim to help retail brands to provide enhanced online shopping experience on social media and enable retailers with a centralized platform to manage their inventory and orders efficiently. Yellow Messenger is one of the finest AI platforms in the industry and we are glad to have them as our partner.”

“The future state of digital commerce will necessitate supporting so many channels that it will be impractical to dedicate individual teams to each one. Conversational commerce can be used as a strategy to enable digital commerce over the long run, all from a single platform. We are proud to partner with Unicommerce in delivering an end-to-end D2C on WhatsApp Solution for their clients,” said Raghu Ravinutala, CEO and Co-founder, Yellow Messenger.

This collaboration is expected to empower brands and retailers to develop a direct relationship with consumers and manage business operations across multiple channels on a single dashboard.