Retail: The Next Big Wave?
Of late there has been a sudden spurt in the number of IT manufacturers going the retail way. Retail is...
Expert Speak
Whither Assembler Market?
The Indian PC market, according to a recent IDC report, recorded a 30 percent growth in fiscal 2005-06 over the...
Of Respectability & Usability
Every manufacturer likes to boast of his service initiatives and every channel partner likes to ask for a better service...
When Incentives Become Disincentives
Principals regularly announce schemes and incentives to push sales. Nothing wrong with that. The problem arises when there are too...
Follow the Leader
For the last couple of years, there has been a lot of talk in channel about the need for a...
The Vital Differentiator
In the last few months there has been a spurt in the number of manufacturers vying with each other to...
Making Accountability Worthwhile
When 360 Magazine instituted the Golden Rhino Award, partners didn’t even know that they could make demands from their manufacturers. Five years...
Dealing With Distrust
360 Magazine recently conducted a nation-wide reseller survey to determine the extent of claims outstanding in the market. The findings were...
Implementing the Strategy
Why do two competing companies with similar marketing strategies meet with diverse outcomes? The difference lies in the execution of...
Professionalism – Need of the Hour
Fiscal 2006 has finally drawn to a close. And, despite all the number crunching and the pressure on meeting sales...