The Threat That Turned Into a Challenge
It was a move that was bitterly contested, when first proposed back in 1995. But now the Indian IT industry...
Expert Speak
Adding Worth to Service
Today the IT industry is moving towards maturity, and the fact that the model of computing has seen a vast...
At Your Service
The cover story of the current issue of 360 Magazine talks about the effectiveness of service centers. Service, like warranty, has always...
Building the Brand
Each year vendors and distributors set aside a large amount of valuable resources to promote brands and products they represent....
Rupee Worth
While unraveling the mysteries of the billing process, a rarely-talked-about truth came to light - most IT products sold in...
Warranty as a Strategic Business Tool
Even after echoed commitments from vendors on strengthening warranty, the issue continues to remain in a state of neglect. And...
When Actions Speak Louder Than Words
The wait is over and the results are in. And the winner is probably as surprised at the results, as...
Has ‘Value-Added Selling’ Become a Cliché?
In the past distributors have provided traditional services such as warehousing, fulfillment, credit and basic technical support. Today, these services...
Partner’s Verdict: Good but Could be Better
It’s a clear cry for help and one that cannot be ignored for much longer. The verdict of the recently...
Are Changing Times Affecting the Channel?
Most key resellers and some distributors have acknowledged that they no longer feel like valued partners. With pressure mounting to...